The purpose of the project, which was established in 2003, is not some "profligacy", but a combination of emotion and rational thinking. With our pets we spend a lot of time, we consider them as family members and logically we do not want to end our pet’s life journey in a rendering plant. Likewise, we do not want to dig a grave in the garden or in the nearby forest, which has its health risks, legislative pitfalls and not to mention ethical issues. Those who thought in 2003 that we were crazy, soon became our customers. Our ambition is not to persuade pet owners to order the service they do not need because they have to. Only people who want to give their animal friend a dignified exit come to us.